Course ← The Commons

The First Customer

Who to target, the outreach message, the first pricing conversation, the two objections you'll hear, and how to get from yes to paid.

Honest about difficulty. What's here is the craft — skills that accumulate, not tactics that expire when the market shifts.

Syllabus 6 lessons

1 Who you're actually selling to ~1m —

2 The outreach message ~1m —

3 The first pricing conversation ~1m —

4 Objections — the two you'll hear most ~1m —

5 The first job — yes to delivered ~1m —

6 Checkpoint ~1m —

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Published to the Commons on 2026-07-28. The card and its lessons are permanent — corrections ship as new work.